Digital Marketing: Decisive for Human Resources
DCH – Organización Internacional de Directivos de Capital Humano and ESIC Business & Marketing School present the second edition of the Digital Marketing in HR program. Este innovador programa tiene como objetivo formar a los equipos directivos de Recursos Humanos en la aplicación estratégica del Marketing Digital, centrándose en la fidelización del talento y la atracción de perfiles clave para las organizaciones.
- Program Start Date: April 16, 2024
- Duración: 36 horas de duración
- Format: This program will be conducted in a hybrid format in Spain, providing an enriching experience. Simultaneously, for participants in Latin America, it will be available in online format, allowing access to quality content from any location.
Objectives of the Digital Marketing in HR Program:
- Integral Talent Management: To understand Marketing and internal communication as fundamental tools for talent management, allowing to maximize its potential and contribute to the sustainable growth of the organization.
- Impact on Shareholders and Customers: Develop skills to manage Human Resources communication strategically, assessing its impact not only on internal employees, but also on shareholders and external customers.
- Strategic Project Outreach: Critically and strategically analyze the impact of Human Resources management on strategic projects, recognizing their influence on the overall success of the organization.
In the current business landscape, we highlight that the companies that stand out are those that are committed to innovation, sustainability, the flexibility of their professionals and the continuous training of their members. These elements have become crucial factors for success in a dynamic and competitive business environment.
More information and registration >>>
About DCH – International Organization of Human Capital Executives
DCH is the largest international ecosystem of Human Capital Managers in the Iberian Peninsula and Latin America. The organization currently has more than 4,000 members belonging to large multinational companies and operates in Spain, Portugal, Argentina, Mexico, Peru, Chile, Colombia, Paraguay, Uruguay, Brazil, Central America, the Caribbean and the USA.
The purpose of DCH is the development of people through the promotion of the human capital management function and its objective is to enhance the Human Capital Management field in organizations, as well as the technical and social development of these functions, to facilitate the exchange of experiences and international best practices among Human Capital managers, and to develop studies and research related to the Human Resources sector.
DCH Academy is the DCH initiative that was created to help and support Human Resources professionals in the process of transforming their role and function and evolve to the new reality. In collaboration with its partners, Universities and International Business Schools, DCH offers Human Resources professionals and their teams the most current and innovative training programs designed to boost Human Capital in organizations.
About ESIC
Founded in 1965, ESIC’s mission is to train professionals with ethical values, who respond to the needs of an organization and a society in constant transformation. Our strong links with the business environment have enabled us to link teaching and business reality, providing all programs with the flexibility that allows professionals leaving our classrooms to be truly qualified to face the challenges of modern organizations, so that they can face the future with real possibilities of success.
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Digital Marketing: Decisive for Human Resources
DCH – Organización Internacional de Directivos de Capital Humano and ESIC Business & Marketing School present the second edition of the Digital Marketing in HR program. Este innovador programa tiene como objetivo formar a los equipos directivos de Recursos Humanos en la aplicación estratégica del Marketing Digital, centrándose en la fidelización del talento y la atracción de perfiles clave para las organizaciones.
- Program Start Date: April 16, 2024
- Duración: 36 horas de duración
- Format: This program will be conducted in a hybrid format in Spain, providing an enriching experience. Simultaneously, for participants in Latin America, it will be available in online format, allowing access to quality content from any location.
Objectives of the Digital Marketing in HR Program:
- Integral Talent Management: To understand Marketing and internal communication as fundamental tools for talent management, allowing to maximize its potential and contribute to the sustainable growth of the organization.
- Impact on Shareholders and Customers: Develop skills to manage Human Resources communication strategically, assessing its impact not only on internal employees, but also on shareholders and external customers.
- Strategic Project Outreach: Critically and strategically analyze the impact of Human Resources management on strategic projects, recognizing their influence on the overall success of the organization.
In the current business landscape, we highlight that the companies that stand out are those that are committed to innovation, sustainability, the flexibility of their professionals and the continuous training of their members. These elements have become crucial factors for success in a dynamic and competitive business environment.
More information and registration >>>
About DCH – International Organization of Human Capital Executives
DCH is the largest international ecosystem of Human Capital Managers in the Iberian Peninsula and Latin America. The organization currently has more than 4,000 members belonging to large multinational companies and operates in Spain, Portugal, Argentina, Mexico, Peru, Chile, Colombia, Paraguay, Uruguay, Brazil, Central America, the Caribbean and the USA.
The purpose of DCH is the development of people through the promotion of the human capital management function and its objective is to enhance the Human Capital Management field in organizations, as well as the technical and social development of these functions, to facilitate the exchange of experiences and international best practices among Human Capital managers, and to develop studies and research related to the Human Resources sector.
DCH Academy is the DCH initiative that was created to help and support Human Resources professionals in the process of transforming their role and function and evolve to the new reality. In collaboration with its partners, Universities and International Business Schools, DCH offers Human Resources professionals and their teams the most current and innovative training programs designed to boost Human Capital in organizations.
About ESIC
Founded in 1965, ESIC’s mission is to train professionals with ethical values, who respond to the needs of an organization and a society in constant transformation. Our strong links with the business environment have enabled us to link teaching and business reality, providing all programs with the flexibility that allows professionals leaving our classrooms to be truly qualified to face the challenges of modern organizations, so that they can face the future with real possibilities of success.