This morning, DCH – International Human Capital Managers Organization, in partnership with Oracle, held a dynamic and transformative event in the field of Human Resources. With an agenda loaded with relevant content, the meeting brought together experts and professionals to address key trends such as People Analytics, digitalization in HR and the impact of generative artificial intelligence.

A captivating opening

The day began with the projection of DCH’s corporate video, followed by an inspiring performance by violinist Olivia Agudo, setting the innovative tone of the event. The institutional welcome was given by Juan Carlos Pérez Espinosa, Global President of DCH, and Alfonso Cossío, Applications Country Leader of Oracle, who highlighted the importance of driving transformation in talent management.

Block: People Analytics

Technical Presentation: “People Analytics: Trends and Challenges”.

Delia Majarín, Global People Analytics Lead at ABB, opened the block with a technical presentation where she addressed the most relevant trends in the field of People Analytics. Delia highlighted how data can transform talent management, allowing to predict behaviors, personalize strategies and improve decision making. She also emphasized the need to develop specific competencies to make the most of these tools in an increasingly digitized work environment.

Roundtable: Implementing People Analytics

Moderated by Jordi Martín Alemany, Business Development Manager at Nubhora, this roundtable brought together leaders such as:

• Fernando López Gil, Northern & Western Europe People Experience Lead at Mondelēz International, who explained how they are using People Analytics to improve the employee experience.
• Nicolás Pedrón Ortiz, People Analytics Manager at Caixabank, who shared case studies on how data analytics is redefining talent strategies in his organization.
• Enrique Robles, Head of Global School of Leadership at Iberdrola, who discussed the impact of People Analytics on leadership development.

The table was accompanied by audience interaction through Mentimeter, who revealed the key skills needed to implement People Analytics, highlighting the importance of data literacy and strategic thinking.

Interview on Team Analytics success stories

In a dynamic format, Miquel Castellví, Managing Director of Deerns, and Francesca Gabetti, Co-founder & CEO of TeamEQ, discussed how team analytics tools have enabled Deerns to make more effective decisions. The interview highlighted how Team Analytics can improve team cohesion, communication and performance.

HR Digitalization Block

The second part of the event presented the conclusions of the VIII DCH Barometer on Digitalization in the Human Resources Function, and analyzed how organizations are integrating technology to improve their processes.

Barometer Presentation

Álvaro Delgado Piera, Director of the Master’s Degree in Human Resources at UAX Alfonso X el Sabio University, presented the most relevant findings of the barometer, highlighting the progress in the adoption of digital tools and the areas where barriers still exist. He highlighted how digitalization is transforming everything from payroll management to talent development.

Analysis table: Practical application of the Barometer
In this panel, moderated by Ricardo García Lema, HCM Principal Solution Engineer at Oracle, participated:

• • Isabel Gavilanes, Director of Talent Management and Development at Alcampo, who addressed how her organization is using digitalization to personalize training and talent development.
  • David Jiménez González, HR Senior Manager of Santalucía Seguros, who presented a case study on the automation of selection and performance management processes.

Generative AI in Human Resources Block

The last block focused on the disruptive impact of generative artificial intelligence (AI) and its application in the HR function.

Technical presentation: “Leading with AI: Every employee as an exceptional talent”.

Carlos Angeles, AI Trainer at Facthum, offered a glimpse into the future, explaining how generative AI can transform the personalization of the employee experience, from training to wellness. He emphasized the need to integrate AI with an ethical and human approach.

Dialogue Table: Challenges in the implementation of AI in HR
Moderated by Íñigo Manso, CEO of BChange, this table counted with the vision of experts such as:

• Diego del Río, Head of Projects and Processes in People & Culture at Santander, who spoke about the cultural barriers when implementing AI.
• Elena García-Olias, Human Resources Director at Oracle Spain, who shared practical examples of how Oracle is using AI in its operations.
• Silvina Uviz, Human Resources Director, South of Western Europe at Microsoft, who discussed how AI is helping to identify and retain key talent.
• Monica Zai, People Director at Heineken, who provided her expertise in implementing AI-based solutions to improve the employee experience.

Open Space: European Law on AI

Ana Hernandez, Senior Associate at A&O Shearman, gave a presentation on the legal and regulatory aspects of the European Law on AI, highlighting its impact on the Human Resources field. Attendees actively participated, discussing how organizations can prepare to comply with these regulations.

Closing of the event

The event concluded with the DCH/ORACLE Red Bull Racing awards ceremony, a final musical moment by the violinist, and closing remarks highlighting DCH and Oracle’s commitment to innovation in the HR function.

This meeting reaffirmed the relevance of DCH as a reference in the creation of learning and collaboration spaces for human capital leaders at a global level.