The official launch of PAS by DCH took place on November 11 in Madrid (Spain) and on November 12 in Palo Alto (USA), with a streaming broadcast for Latin America. These events brought together recognized experts and leaders in People Analytics to discuss the most relevant developments and topics in this essential area of human resources.

DCH – International Organization of Human Capital Managers has marked a milestone in the evolution of talent and data analytics in human resources with the launch of the People Analytics Society (PAS) by DCH. This innovative global community, designed to connect and empower People Analytics professionals around the world, is supported by Cognitive Talent Solutions and took its first steps with two inaugural events in Madrid (Spain) and Palo Alto (USA), along with a live webcast for Latin America, underlining its international character from the outset.

PAS by DCH launch event in Madrid, Spain

The inauguration event of PAS by DCH in Madrid was held on November 11 at the Deusto Business School facilities and was aimed at Spanish-speaking professionals. The event included a live broadcast for Latin America, which allowed the participation of experts from different countries in the region.

The day began with an institutional welcome by Marta Aguilar, Corporate Director of Deusto Executive Education Madrid; Juan Carlos Pérez Espinosa, Global President of DCH; and Delia Majarín, People Analytics Lead at ABB. During this opening, the representatives shared the vision of PAS by DCH as a community for the transformation of People Analytics and the development of talent in the business environment.

The session continued with presentations from leading experts. María Manso, Partner in charge of People Analytics and Artificial Intelligence at EY, opened the block of presentations by sharing the applications and impact of generative AI in people analytics with the presentation “Applications of Generative AI in People Analytics at EY“.

Next, Nathan Consuegra, People Analytics Lead at Telefónica, with “Generative AI applied to People Analytics at Telefónica”, presented the company’s progress in the use of AI to optimize its talent strategies. Fernando López Gil, People Experience Lead for Northern & Western Europe at Mondēlez International, closed the block of technical presentations with “Use cases of Generative AI & People Analytics at Mondelez“, in which he explained concrete uses that illustrate how generative AI is transforming the employee experience in his organization.

PAS by DCH launch event in Palo Alto, USA

On November 12, the presentation of this new initiative continued at Japan Innovation Campus in Palo Alto, with a session dedicated to English-speaking People Analytics professionals, reaffirming the global focus of PAS by DCH.

After a welcome to attendees, a Fireside Chat titled “Generative AI & People Analytics” featured Shujaat Ahmad, AI leader and founder of Belong & Lead; Mariah Norell, workforce strategy expert at Adobe; and Francisco Marin, Co-Founder and CEO of Cognitive Talent Solutions , who discussed the impact of generative AI on talent management.

PAS by DCH is positioned as a solid commitment to the advancement of People Analytics, helping this discipline to become a key element for strategy and organizational development. With the aim of consolidating itself as an international benchmark, PAS by DCH offers a collaborative space where human resources professionals can access the latest trends, tools and knowledge to enhance talent and transform organizations.