{"id":76553,"date":"2018-03-26T07:11:06","date_gmt":"2018-03-26T07:11:06","guid":{"rendered":"https:\/\/www.orgdch.org\/atraer-y-comprometer-el-talento-jornada-sobre-employer-branding\/"},"modified":"2021-09-17T13:31:36","modified_gmt":"2021-09-17T12:31:36","slug":"atraer-y-comprometer-el-talento-jornada-sobre-employer-branding","status":"publish","type":"post","link":"https:\/\/www.orgdch.org\/en\/atraer-y-comprometer-el-talento-jornada-sobre-employer-branding\/","title":{"rendered":"Atraer y comprometer el Talento. DCH participa en la Jornada sobre Employer Branding organizada por la Universidad Europea."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1227.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:800px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"640\" height=\"302\" alt=\"employer-almudena\" title=\"medium_Foto_almudena\" src=\"https:\/\/www.orgdch.org\/wp-content\/uploads\/2018\/03\/medium_Foto_almudena.jpg\" class=\"img-responsive wp-image-9772\" srcset=\"https:\/\/www.orgdch.org\/wp-content\/uploads\/2018\/03\/medium_Foto_almudena-600x283.jpg 600w, https:\/\/www.orgdch.org\/wp-content\/uploads\/2018\/03\/medium_Foto_almudena.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 640px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p>La Dra. Almudena Rodr\u00edguez, profesora de la Universidad Europea, es coautora del libro\u00a0Employer Branding: Atraer y comprometer el talento en 5 pasos.<\/p>\n<p>Coincidiendo con su presentaci\u00f3n, se celebrar\u00e1 una jornada sobre esta tem\u00e1tica en el campus de Alcobendas. La sesi\u00f3n contar\u00e1 con sus otras coautoras, las Dras. Nuria Recuero y\u00a0Francis Blasco. Asimismo, asistir\u00e1n importantes directivos del \u00e1mbito de la empresa y l\u00edderes de organizaciones especializadas en los recursos humanos y la comunicaci\u00f3n.<\/p>\n<p>PROGRAMA<\/p>\n<p><strong>10:00h Bienvenida<\/strong><\/p>\n<p>Dra. Marta Mu\u00f1iz, Decana de Ciencias Sociales y Comunicaci\u00f3n Universidad Europea<\/p>\n<p><strong>10:10h La empresa con prop\u00f3sito<\/strong><\/p>\n<p>Roberto Di Bernardini, Director Global de Recursos humanos del Santander<\/p>\n<p><strong>10:25h Retos de atracci\u00f3n de talento en un mercado global<\/strong><\/p>\n<p>Richard Mosley. Global Head of Strategy Universum (v\u00eda conexi\u00f3n audiovisual)<\/p>\n<p><strong>10:30h Employer Branding, c\u00f3mo atraer y comprometer el talento en 5 pasos<\/strong><\/p>\n<ul>\n<li>Dra. Almudena Rodriguez Tarodo (Coautora y Profesora de la Universidad Europea)<\/li>\n<li>Dra. Nuria Recuero (Coautora e Investigadora Postdoctoral de la UCM)<\/li>\n<li>Dra. Francis Blasco (Coautora y Profesora Titular de la UCM)<\/li>\n<\/ul>\n<p>Modera Dr. Victor Molero, Director Acad\u00e9mico de ISDI<\/p>\n<p><strong>11:10h Gesti\u00f3n Estrat\u00e9gica de Employer Branding y del Engagement<\/strong><\/p>\n<ul>\n<li>Mar\u00eda Dionis, Directora Global de Recursos Humanos de FERROVIAL<\/li>\n<li>Monserrat Tarr\u00e9s, Presidenta de Dircom<\/li>\n<li>Juan Carlos P\u00e9rez Espinosa, Presidente de la Organizaci\u00f3n Internacional de Directivos de Capital Humano<\/li>\n<\/ul>\n<p>Modera Dra. Almudena Rodriguez Tarodo<\/p>\n<p><strong>12:05h Clausura<\/strong><\/p>\n<p>Jos\u00e9 Mar\u00eda Palomares, Director de Comunicaci\u00f3n de la Universidad Europea<\/p>\n<p><strong>12:15h Caf\u00e9<\/strong><\/p>\n<p><a href=\"https:\/\/universidadeuropea.es\/vida-universitaria\/agenda\/atraer-y-comprometer-el-talento-jornada-sobre-employer-branding\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">M\u00e1s informaci\u00f3n.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[7076,1073,6050],"class_list":["post-76553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-en","tag-almudena-rodriguez-en","tag-dch-en-2","tag-employer-branding-en"],"_links":{"self":[{"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/posts\/76553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/comments?post=76553"}],"version-history":[{"count":0,"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/posts\/76553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/media\/9772"}],"wp:attachment":[{"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/media?parent=76553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/categories?post=76553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orgdch.org\/en\/wp-json\/wp\/v2\/tags?post=76553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}